Having a special name that is known to most people
- The brand-name airlines are slashing their costs to survive and compete with low-cost carriers.
Definition of brand identity from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
All types of sensations and associations can be linked to a name. They have extra significance in the business sector because of the hopes, expectations, and fears associated with them: will it do credit to our company? What kind of reaction do you think it will get from our target audience? What does it mean in other languages?
We understand that it's not simple to come up with a name for your company or to change its name. It's getting harder to find something truly original, much like it's getting harder to get a good domain name online.
We'll use our creativity and knowledge of the business to come up with a name that not only sounds good but also conveys the right message.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
People relate to people, and if your brand feels like people, they’ll relate to you, too.